Investment drives fleet branding growth for Universal Graphics

Irish print and solutions provider Universal Graphics has revealed how its recent investment in an HP Latex FS60W printer has strengthened its fleet branding offering, helping the company secure major contracts involving thousands of vehicles while opening up opportunities in new markets.

The diversified business – with locations in Dublin, Monaghan and Waterford – contacted approved HP distribution partner NTI Diatec, and the new machine was installed in November 2025. The device was added to Universal Graphics’ existing line up of Latex printers, bolstering its core fleet graphics services and supporting additional work across signage and interior branding.

While the new machine has only been in place for around eight months, Aisling Savage, sales support and marketing at Universal, said it has already helped the company secure new contracts. This, she said, includes a new contract with An Post, the national postal service of the Republic of Ireland, which involves the branding of thousands of vehicles per year.

‘First and foremost, the machine has strengthened our core fleet branding offering by providing the extra capacity needed to confidently take on much larger, tight deadline projects,’ Aisling said.

‘The integration of the new printer into our production line has been brilliant. It has provided us with significantly greater flexibility in our production planning, especially as it runs seamlessly alongside our existing HP Latex printers.’

Furthermore, the success of the new investment has not been limited to fleet graphics. Aisling said the printer has ‘vastly expanded’ the company’s capabilities and capacity across other areas, including the interior branding sector.

‘With the ability to print on a diverse range of substrates up to 3.2 metre wide, we are now uniquely positioned to handle both high volume vehicle wraps and specialised wide format interior projects,’ she said.

‘Exploring the capabilities of printing on optically clear media has been a highlight. It has allowed us to produce stunning, high end visuals that perfectly complement and enhance our existing window film architectural offering, creating a cohesive solution for our clients.’

Looking ahead, Aisling said the focus for Universal will be on targeting specific products and sectors where businesses can benefit from the company’s ‘increased speed, volume capabilities, and premium print quality’.

‘Now that we have successfully scaled our capacity with this equipment, our forward strategy is focused on market penetration,’ she said. ‘We are currently developing several new service areas and look forward to officially announcing these innovations in the coming months.

‘This investment marks a significant milestone in our growth strategy. It is not just about adding another machine to the floor; it is about elevating the boundaries of what we can deliver for our clients in terms of scale, speed, and creative execution.’