William Smith adds four new colours to the Avery Dennison Supreme Wrapping Film range

William Smith has added four new colours to its Avery Dennison Supreme Wrapping Film (SWF) range. The new shades are Matte Metallic Calm Tide, Gloss Power Purple, Gloss Kashubian Sunset Pink and Matte Lake Grey. Vehicle wrappers can order them in full and part rolls through the William Smith website or by phone.

The additions give installers more choice across gloss, matte and matte metallic finishes. They offer the same application and removal performance wrappers already know from the SWF range.

The two gloss shades bring bold options to the range, with Gloss Power Purple and Gloss Kashubian Sunset Pink. For a more understated finish, Matte Lake Grey offers a subtle grey. Matte Metallic Calm Tide combines a matte surface with a metallic effect.

‘Colour choice is one of the first conversations a wrapper has with their customer, so every new shade in the range gives installers something fresh to offer. These four cover a good spread, from a bold purple and pink to a more understated grey and a matte metallic blue,’ said Lindsay Hutchinson, head of marketing at William Smith Group 1832.

The new colours are available with Avery Dennison Easy Apply RS adhesive technology. It makes the film repositionable and easy to slide, saving valuable time during installation. The film offers good conformability, including into the most demanding corrugations, for faster and easier installation. It also provides excellent long term clean removability, so vehicles can be returned to their original finish when a wrap comes off.

All four colours come in a 1.52m x 25m roll size.

‘SWF is a film our customers already trust on the vehicle, and the new colours come with exactly the same performance. We are looking forward to seeing them on the road over the coming months,’ Lindsay concluded.

The new SWF colours are available to order now.