Western Michigan University certifies Pure constructions for RFID paper hang tags

Avery Dennison’s AD Pure and AD Pure 95 inlays and tag portfolios have been certified by Western Michigan University for RFID paper hang tags.

The third party testing, conducted by an independent laboratory, recognises the tagging innovations against the voluntary standard for repulpability and recyclability. Successful testing verifies that Avery Dennison’s RFID inlays are not impacting the recyclability of the paper and corrugated fiberboard.

AD Pure inlays and tags are produced with innovative antenna manufacturing technology that advances sustainability. The antenna comprises paper and pure aluminium components, making the solution 100% plastic free. The inlays and tags offer substantial carbon footprint savings of 70 to 90% compared to traditional inlay manufacturing processes, as verified by independent lifecycle analysis studies.

The company has also received How2Recycle ‘pre-qualification’, following a detailed review of the RFID construction when applied to a paper hang tag. Testing determined that the tag structure is eligible for widely recyclable labels. How2Recycle is a part of GreenBlue, an independent environmental non profit organisation.

Mathieu De Backer, vice president innovation and sustainability, Avery Dennison Smartrac, said: ‘This is great news for our clients, the industry and society. Having undergone rigorous third party testing, we are proud the innovations assessed have been certified for RFID paper hang tags. We remain fully committed to bringing more sustainable options to market, supporting clients on their recycling as well as carbon and waste reduction journeys.’