T-Shirt & Sons transforms production with Kornit Apollo

Based in Westbury, T-Shirt & Sons is one of Europe’s largest direct to garment print companies. Its journey with Kornit’s Apollo platform is a clear example of how innovation can unlock new levels of performance and reliability.

Founded in 1989, the company has built a reputation as one of Europe’s most trusted providers of high quality, eco friendly direct to garment (DTG) printing. But with the continued surge of e-commerce and customised apparel demand, even the most reliable legacy workflows needed a rethink.

‘We have always had the people and the will,’ said managing director Adam Golder. ‘But we have never had the tools that enabled us to do it with confidence, day in and day out – until now.’ That confidence came with the installation of the Kornit Apollo system.

Scaling without sacrificing quality

At peak times, T-Shirt & Sons was already handling thousands of daily orders, but the processes involved were resource intensive, and growth brought increasing pressure on quality control and turnaround times.

‘We knew automation was essential,’ explained Adam. ‘But not at the expense of quality or sustainability. That is where Kornit came in.’

The Kornit Apollo isn’t just another production upgrade – it is a redefinition of what is possible in modern fulfilment. This smart, end to end DTG platform brings together hardware, software, and data to enable faster, smarter, more sustainable printing at scale. The Apollo solution integrates seamlessly into T-Shirt & Sons’ workflow, enabling fully automated production from order intake to shipping label. It is a leap from batch based to continuous, intelligent production.

‘With Apollo, we have brought together hardware, software, and data into one intelligent platform,’ explained Adam. ‘This isn’t just faster printing – it is smarter printing.’

Efficiency without compromise

Since adopting Apollo, T-Shirt & Sons has transformed its operational model. The company now reliably fulfils up tens of thousands of individual garments daily, a figure that would have been unthinkable under their previous set up.

Highlights of the transformation include:

• More than 35,000 orders per day fulfilled without compromising quality.

• Near zero human error through automation and quality control.

• Faster turnaround times, improving customer satisfaction.

• Sustainable processes with reduced waste and water use.

• What is more, the intelligent dashboarding and data analysis tools built into the Apollo platform have given T-Shirt & Sons the insights it needs to continuously optimise operations.

  
  

‘It is like going from driving a car to flying a plane – with autopilot,’ Adam said. ‘We are still in control, but we are supported by systems that understand what is coming and adjust in real time.’

T-Shirt & Sons’ partnership with Kornit isn’t just about numbers – it is about a mindset shift for the entire print on-demand industry. With the right technology and vision, high volume, high quality, and environmentally responsible fulfilment can go hand in hand.

‘We have gone from wondering how to meet demand to asking how much more we can do,’ Adam concluded. ‘It is a new era for us – and for the industry.’