SNA GZ accelerates its on-demand production strategy with Kornit Digital

Kornit Digital has announced that leading French music merchandising specialist SNA GZ has expanded its textile production capabilities with the installation of Kornit Atlas Max Plus technology.

The investment comes as demand continues to rise for music merchandise, e-commerce fulfilment, and print on-demand production across France and Europe. By increasing its textile production capacity by 150% (2.5x), SNA GZ is strengthening its ability to scale with the continued growth of its business.

SNA GZ, based in France, is part of GZ Media, the Czech based company and one of the world's leading manufacturers of vinyl records. Over the years, SNA GZ has evolved into a one stop partner for the music and entertainment industries, bringing together physical product manufacturing, merchandise production, on-demand textile printing, ecommerce logistics, and fulfilment under one roof.

Today, the company supports record labels, artists, brands, and entertainment companies with end to end management of their physical and e-commerce sales operations.

As e-commerce reshapes how artists, record labels, and brands bring merchandise to market, pre-order campaigns, lean inventory models, and on-demand production are becoming increasingly important. To keep pace with this shift, SNA GZ invested in a more agile production model, with digital textile printing giving the company the flexibility to respond quickly to demand, streamline logistics, and reduce excess inventory.

 ‘We chose digital printing from the outset because it required less set up, eliminated minimum order quantities, and perfectly matched the evolving e-commerce and pre-order models our customers were increasingly adopting,’ said Clément Baumelou, managing director at SNA GZ. ‘With Kornit, we are taking the next step. Beyond expanding our production capacity, this investment enables us to support the market's shift toward more agile, responsive, and on-demand business models. It fully aligns with our ambition to provide an integrated solution that combines manufacturing, merchandising, and e-commerce fulfilment.’

One of the key factors in the selection of Kornit technology was its integrated pre-treatment process, which simplifies production workflows and reduces operational complexity. SNA GZ also highlighted the value of Kornit’s All Inclusive Click (AIC) commercial model, allowing the company to scale production more efficiently without significant upfront capital investments while providing greater production cost predictability.

Another important factor was Kornit’s expanded colour capabilities. The Atlas Max Plus platform enables SNA GZ to move selected productions from traditional screenprinting workflows into digital production while maintaining a significantly broader colour gamut through CMYK plus red and green ink capabilities.

Future readiness also played an important role in the investment decision. SNA GZ expects to upgrade to Kornit Atlas Matrix technology in the future to expand production possibilities into polyester applications, including music merchandising, jerseys, and additional textile market opportunities.

‘SNA GZ demonstrates how modern merchandise producers are combining digital production, fulfilment, and e-commerce logistics to create highly agile customer focused manufacturing environments,’ said Guy Yaniv, president Kornit Digital Europe. ‘Its innovative approach reflects the growing convergence of entertainment commerce, print on-demand production, and digital textile manufacturing.’