Sawgrass to debut VersiFlex at FESPA 2025

Sawgrass is set to unveil its new solution, VersiFlex, at the FESPA Global Print Expo 2025 in Berlin, Germany. The European launch of this three in one decorating system will take place 6 to 9 May 2025 at Messe Berlin, where visitors can experience VersiFlex in action at the Sawgrass stand 2.2 – B58.

Combining the best of sublimation, DTG, and DTF in a single, compact system, VersiFlex allows users to seamlessly print on virtually any surface – from cotton and linen to ceramics, wood, metal, acrylic, and vinyl. It is a disruptive innovation designed for the modern European print industry.

VersiFlex eliminates the old dilemma of having to invest in multiple systems to support diverse materials. Its patented inkset and specially formulated transfer papers allow professionals to create vibrant, high durability designs across a wide range of substrates – including those previously incompatible with sublimation alone.

What makes the solution truly disruptive is how it unites the versatility of DTF, the durability of sublimation, and the expandability of DTG into one fluid workflow. For years, decorators have had to choose between these benefits – now, they are available together.

VersiFlex lets users print vibrant, high definition designs on natural fabrics like cotton, linen, and denim, while also enabling durable transfers onto hard surfaces such as wood, ceramic, metal, and slate. It is also compatible with heat transfer vinyl and traditional sublimation blanks, vastly expanding the creative and commercial potential of any print business.

The patented process integrates four proprietary Sawgrass components: printers, advanced VersiFlex inks, intuitive software, and proprietary transfer papers – such as VersiFlex Light self-weeding paper or TruePix sublimation paper. Designs are printed onto the paper and then transferred to the final substrate using a heat press, delivering a seamless, high quality decorating experience across virtually any material.

The system offers a significantly lower total cost of ownership by reducing the need for consumables, eliminating pre-treatment steps, and minimising maintenance. Its streamlined production process is fully compatible with both the SG500 and SG1000 printers with standard or extended cartridge formats, making it ideal for commercial workflows. And with a compact footprint that requires no curing ovens or specialised ventilation, VersiFlex easily fits into almost any workspace.

‘With VersiFlex, we are bridging the long standing gap between professional grade output and the practical realities of modern production workflows,’ said Thomas Kirschner, president at Sawgrass. ‘Creative professionals, small businesses, and on-demand producers no longer have to choose between quality, versatility, and simplicity. This platform delivers the power of multiple systems – sublimation, DTF, and DTG – in one compact, affordable, and scalable solution. We are delighted to showcase our disruptive technology at FESPA 2025 in Berlin, where the world’s most forward thinking print innovators will see first hand how VersiFlex is reshaping what is possible in digital decoration.’

VersiFlex meets the growing demand for eco conscious and safe production. The system is built around non toxic, non carcinogenic ingredients that ensure peace of mind for both operators and end users. Its design minimises waste through precise ink use and an efficient transfer process, helping reduce environmental impact. With a compact, clean set up ideal for smaller workshops and urban production spaces, VersiFlex enables creators to work sustainably without sacrificing quality or versatility. Whether you are decorating promotional items, fashion apparel, or home goods, it supports a cleaner, more responsible workflow at every stage.

The solution works seamlessly within the existing Sawgrass ecosystem, including the MySawgrass design tool and the Print Utility software, and is fully compatible with all the company’s desktop printers using the VersiFlex set up. With intuitive profile controls, plug and play functionality, and no steep learning curve, users can go from setup to production ready in just a couple of hours – making it easy to deliver professional quality results, fast.

VersiFlex will be available across Europe starting at the end of  April 2025, following the official launch in the US, with broader rollout and shipping through regional distributors.