Printful raises the bar for print on-demand quality with new upgrades from Kornit Digital

Printful has announced that it has significantly upgraded its ability to empower creators, entrepreneurs, and businesses of all sizes by expanding its direct to garment (DTG) printer resources – further solidifying its position as an industry innovator. By integrating added units of the innovative Atlas Max technology from Kornit Digital, Printful is setting a new benchmark for print quality and colour consistency, delivering the best results in the industry for its customers worldwide. 

The expanded partnership equips Printful with an unmatched 86 Atlas Max systems across its global fulfilment network. Since 2015, the company has invested tens of millions of dollars in upgrading its DTG printing solutions to ensure advanced print quality and reliability for its millions of customers. Renowned for producing vibrant, durable prints with remarkable precision, Atlas Max technology guarantees that every product meets the company’s ambitious standards for quality and reliability – something for which it merchants around the world have come to rely.

‘We can confidently say Atlas Max technology is the best DTG solution available on the market – and at the rate Kornit Digital innovates – we cannot see them being surpassed. Printful has made significant investments, both in the dollar value and research and development resources, to upgrade our DTG systems in recent years as technology has advanced to ensure our customers delight in the printed product they receive and enjoy. We are confident in our ability to deliver durable and vibrant prints across any production technique, and it is a privilege to work with trusted partners like Kornit Digital, which shares our passion for excellence and delivering an outstanding experience to the end customer,’ commented Krisjanis Ozols, Printful’s operations strategic partnerships and research and development lead.

‘At Kornit Digital, we continuously push the boundaries of what is possible in textile printing so customers like Printful can accelerate and grow its business to new heights,’ said Ronen Samuel, chief executive officer at Kornit Digital. ‘Printful is an ideal partner as it shares our dedication to sustainability while delivering vibrant, durable prints. Kornit will never stop innovating solutions that ensure partners like Printful can thrive in the on-demand economy.’

The adoption of Atlas Max fully reinforces Printful’s sustainability goals, offering a more eco conscious printing solution with reduced waste and a smaller environmental footprint, aligning with the growing demand for sustainable practices in the ecommerce and printing industries.

This equipment upgrade is part of Printful’s larger mission to enhance its global fulfilment network and support its customers in building successful businesses. The advanced technology ensures superior results across its entire catalogue of custom products, from t-shirts and hoodies to tote bags and beyond, all while supporting the speed and scalability for which the company is known.