Kornit Digital and Mas Acme USA sign strategic partnership

Kornit Digital has signed a strategic partnership with Mas Holdings via subsidiary Mas Acme USA – a holistic, supply chain orchestration hub, located in North America to serve sustainable fashion and apparel brands. The deal will empower Mas customers, retailers, and brands, to quickly realise the vision of data driven fashion production and become both more sustainable and profitable. 

This agreement formalises the partners’ commitment to building a viable production alternative for an industry plagued by overproduction, unplanned markdowns, and supply chain inefficiencies. Uniting Kornit’s digital on-demand production prowess with Mas’ supply chain excellence and precision data diagnostics allows brands to avoid missing sales, respond with weekly, US production runs to optimise inventory levels at retail, all while minimising waste, maximising full price sell through, and freeing up working capital. 

‘Fashion is the world’s oldest, largest, most complex supply chain, yet it is fundamentally broken and riddled with inefficiency – we believe the need for change is urgent. This strategic agreement offers the industry a proven alternative to overproduction, waste, and disrupted supply chains,’ said Ronen Samuel, chief executive officer at Kornit Digital. ‘Kornit and Mas Acme USA share a common thread, a commitment to ‘make fashion better’. I am delighted to see Kornit’s industry leading on-demand solutions paired with Mas’ pioneering approach to supply chains and manufacturing data diagnostics. Together, we unlock what the industry needs – a clear pathway to more responsible, profitable, and agile fashion production.’

‘Mas Acme USA has demonstrated the power of end to end supply chain data diagnostics for our large brand and retailer clients, modelling how they can optimise their manufacturing strategy and increase profits by postponing a portion of production until much later, when the demand forecast is most accurate. Kornit’s digital production systems were exactly the solution we needed to realise our vision of onshore, fully demand driven production to meet the market needs expeditiously,’ said Brad Ballentine, CEO of Mas Acme USA. ‘From the moment I met the Kornit team and experienced the power and quality of its solutions, I knew it was the right partner for us. We share a common vision to build a global supply chain capability that offers unprecedented flexibility and the power to transform the fashion industry into a smarter, more efficient engine. We are thrilled to announce this agreement and excited to start digital production for our customers in the US market.’