Grunt Style increases production speed powered by Kornit Apollo

Grunt Style – one of America’s most recognised patriotic apparel brands – is making a bold move from analogue screen printing to digital production with Kornit Apollo technology. This strategic shift provides the company with the agility necessary to eliminate stock shortages, produce at record speeds, and meet demand with unmatched efficiency, all while supporting a commitment to high quality, American made apparel.

Founded in 2009 by a former army drill sergeant, Grunt Style has built a fiercely loyal following by combining disruptive marketing, premium apparel, and an unapologetic commitment to American pride. With 17 retail stores and distribution across more than 2500 locations, the brand required a production solution that could scale with e-commerce and retail demand – without delays or waste.

The Kornit Apollo direct to garment platform is specifically designed to address these needs with a solution that revolutionises the supply chain by unlocking new levels of speed and flexibility. Apollo sets the bar for high speed, retail quality direct to garment digital printing – enabling customers to gain a competitive edge.

‘Speed, efficiency and quality are critical to our success at Grunt Style – and Kornit Apollo delivers. With the power to manage fully automated, on-demand production, we are now able to eliminate stock shortages, produce at record speeds, and scale seamlessly – without compromising our commitment to premium apparel,’ said Bill Hammond, CFO/COO at Grunt Style. ‘This isn’t just an upgrade, it is a fundamental shift in how we are able to meet customer demand in real time.’

‘Apparel isn’t just about the garments; it is a new form of self-expression. That is why brands such as Grunt Style have become so popular, as consumers want to share their love of country and community with great looking fashion garments,’ said Ronen Samuel, chief executive officer at Kornit Digital. ‘For brands and producers, speed and agility are the key factors that truly define success in today’s apparel market – and Apollo is designed from the bottom up to meet these requirements. With Apollo, there is virtually no limit to what our customers can achieve. This is the future of on-demand production.’