Fastsigns Leicester North joins The Big Print Network

Fastsigns Leicester North has become the latest member of The Big Print Network (TBPN), Innotech’s ambassador programme for wide and grand format print businesses. Membership provides the newly launched Leicester franchise with early access to new Innotech products, exclusive promotions, VIP event invitations and marketing support, in exchange for championing Innotech materials to its customer base.

Yaser Khan of Fastsigns Leicester North, said: ‘As a new business, building exposure is critical for us. Innotech’s TBPN is a great opportunity for us. It gives us a network where members promote each other’s services, helping us reach a wider audience.’

The relationship began at the Fastsigns convention, where the first conversation with the Innotech team covered material quality, the local supply piece and the account management model that would follow.

‘We believe in supporting local business, value having a personal account manager, and appreciate the quality of their materials. Being local also means we can collect anything urgently if needed,’ he explained.

For Yaser, TBPN is a two way trade. Members promote each other’s services, which for a newly launched franchise means exposure from the start rather than years of local building. It also means Innotech materials get real client work in front of the audience the company is building. ‘It works both ways. We can introduce Innotech to our customers and promote their materials in the work we do for client projects,’ Yaser said.

As part of the plan, the company’s existing stock will be run down over time, and Innotech will step into its place as the material sourcing shifts across.

Innotech’s Kieran Dallow, head of customer experience and marketing, said: ‘The Big Print Network is growing fast and we are really pleased with how it is going. Many of the companies that have joined have been long term customers, so it is great to welcome Yaser and the Fastsigns Leicester North team, which is a new customer and, indeed, a new business. We are delighted to have the company on board.’

Yaser concluded, ‘For us, this is about building a relationship with Innotech over time that will help us build our profile and win more business.’