Baralan and Stratasys transform cosmetic packaging with PolyJet 3D

Stratasys has announced its collaboration with Baralan, a leading provider of primary packaging for the cosmetics industry, to expand creative possibilities in this sector through PolyJet technology.

Baralan is utilising Stratasys’ 3D printing specifically to produce end use parts on glass and plastic containers, offering high end brands customised, fully decorated packaging that supports both personalisation and low volume production runs.

Baralan’s use of PolyJet technology enables intricate, multi-colour, multi-effect designs directly on bottles and containers, overcoming traditional manufacturing constraints and giving cosmetic brands the flexibility to create eye catching, brand specific packaging that resonates with consumers. This solution empowers cosmetic companies to achieve cost effective customisation while minimising waste in production.

‘Product customisation is fundamental for the brand image,’ said Maurizio Ficcadenti, global research and development manager at Baralan. ‘With Stratasys’ solution, we can now offer unique and highly recognisable packaging without the need for costly investments in equipment. This approach aligns with our sustainability goals, and it allows us to meet the growing demand for eco friendly yet distinctive packaging options in the cosmetics industry.’

‘The collaboration with Baralan demonstrates how our technology is driving innovation in the cosmetics sector by enabling high quality, end use packaging with faster design iterations,’ said Zehavit Reisin, senior vice president, consumer solutions global sales and materials business at Stratasys. ‘Using our full colour, multi-material with the capabilities of replicating textures, translucency and supporting different properties on different substrates, brands can achieve greater creative freedom and sustainability in their packaging solutions.’

Image courtesy: Business Wire.