Avery Dennison integrates Impinj Gen2X into intelligent labelling solutions

Avery Dennison has announced that its RFID inlays now feature Impinj M800 series chips with support for Gen2X. The collaboration ushers in a series of developments for the industry, supporting enhanced inventory control, item tracking, and anti-counterfeiting measures. Gen2X integration is available in all M8 products, such as:

• AD Miniweb M830 FCC and AD Miniweb M830 ETSI Pure to support general retail, apparel and logistics operators with brand protection and supply chain management. 

• AD Frog 3D M830 for asset and package tagging such as pallets, cases, cartons and returnable transport items. 

• AD Burst M830/M850, AD Sonic M830, AD Quest M830 NEL, AD Stealth M830/M850, and AD Electrify M850 for retail use.

• AD Squarewave M830 and Dogbone M830 for industrial and supply chain applications.

With inlay design integral to users receiving faster readings and higher, more accurate read rates – particularly those operating in dense environments – the enhanced collaboration addresses critical enterprise challenges such as speeding up inventory processes, improving tag read ranges, and reducing operational costs.

Mathieu De Backer, general manager, Avery Dennison Smartrac, said: ‘This exciting development demonstrates our commitment to innovation leadership, as well as the value we place in our robust ecosystem of technology partners. Our leading edge RF knowledge and deep understanding of clients’ pain points through advanced simulation models allow us to optimise Gen2X capabilities across a diverse range of use cases. This technological leap aligns perfectly with Avery Dennison's vision of connecting physical and digital worlds through intelligent identification solutions.’

The comprehensive portfolio of RFID inlays and labels, combined with platforms like Optica and atma.io connected product cloud, enables brands and retailers to harness Gen2X for:

• Enhanced inventory control: real time visibility across complex supply chains.

• Advanced item tracking: granular product journey monitoring from manufacturing to consumer.

• Sophisticated anti-counterfeiting: multi-layered protection against product diversion and fraud.

• Streamlined operations: reduced labour costs and improved accuracy in warehouse and retail environments.

• Sustainable practices: reduce waste through precise inventory management and enable circular economy initiatives.

Mathieu continued, ‘Through continued collaboration with partners like Impinj, we are anticipating market needs while defining the future of intelligent labelling and digital identification. The convergence of Gen2X capabilities with integrated processing power signals a new era where every product becomes a connected gateway to enhanced customer experiences, operational efficiency, and sustainable business practices.’