American Classics Apparel leads the digital revolution

American Classics Apparel, a top wholesaler of licensed music, movie, and gaming apparel, is adopting the Kornit Apollo platform. This next generation direct to garment powerhouse accelerates the company’s shift from traditional screen printing to high speed digital production – ensuring it can keep pace with the surging customer demand and rapid growth of the e-tailer marketplace. 

Headquartered in Hanceville, Alabama, American Classics has been a trusted name in licensed apparel for nearly three decades – offering iconic designs from brands in music (AC/DC), movies (Rocky) and television (Cheers). Sold through retail giants like Walmart and online platforms such as Amazon, the products define fan gear excellence. 

With the addition of Kornit Apollo to its arsenal, on top of Kornit Atlas Max Poly production and range of earlier direct to garment systems, the company is ready to deliver faster, more efficiently and with unmatched quality. 

‘For years, our partnership with Kornit has empowered us to integrate cutting edge, on-demand digital production into our operations,’ said Greg Brown, vice president at American Classics Apparel Inc. ‘Now, with skyrocketing demand for our licensed apparel and ongoing labour shortages, Kornit Apollo is arriving at the perfect moment. This innovative platform gives us speed, flexibility, and efficiency we need to scale while maintaining the superior quality of our customers expect. It is truly a gamechanger for our business.’ 

‘In the world of licensed apparel, speed to market is everything – yet quality must remain paramount,’ said Ronen Samuel, chief executive officer at Kornit Digital. ‘American Classics has consistently set the bar for fan driven apparel, and its adoption of Kornit Apollo represents a bold step forward. With this powerful system, it is poised to deliver industry leading turnaround times and unparalleled quality while addressing regional labour challenges. We are proud to help the company usher in this next chapter of innovation and growth.’