Add some magic to your business

TheMagicTouch in the UK continues to innovate and market its digital image transfer technologies as part of a comprehensive proven portfolio.

Since 1992, the company has pioneered and developed many product applications using white toner technology that enables full colour decoration of any garment or textile regardless of colour. This toner based laser/led solution offers low entry cost, ease of use and 10 different compatible transfer papers for the widest range of potential printable items ever.

TheMagicTouch, together with Dye Sub Magic (sublimation), MagiCut (Flex and HTV) and the new DTF Magic transfer process creates ‘real’ sales and marketing ammunition for those involved in garment and promotional product decoration. Combined with growing non textile applications such as mugs, notebooks, sliders, umbrellas, and other promotional products, makes the technology risk free in terms of return on investment.

The UK market is changing and the growth over recent years of small to medium sized companies incorporating workwear and improving their corporate identity will continue to grow and repeat for many years to come. However, to secure this new business, pre-sampling customers first pays superb dividends in terms of converting a potential customer to existing customer status.

Jim Nicol, managing director, commented: ‘The industry is technology driven and we accept there will never be just one transfer solution that fits all, but at least with our various transfer methods simply offers the user a choice which is especially important when printing full colour logos and designs on an ever increasing range of new performance fabrics and textiles.’

Having the ability to produce short run, decorated products quickly, offers the opportunity to create new business and assists in maintaining good contact with existing clients who are always happy to receive free personalised samples of a particular product for evaluation and creating awareness. This marketing approach helps to remove objections and barriers for new and existing customers who want to order products without any issue over minimum order levels or complex artwork requirements.